Billboard vs Video Production

Have you ever thought about the cost of getting a billboard vs video production?

Considering a custom video production may take weeks of numerous people’s time planning, shooting, editing, revising, and eventually distributing the video – the thought of custom video can seem daunting.

Video can be challenging to wrap your head around. It’s pixels on a screen with some audio for your ears to listen to. Is it really worth the investment of both time and money? What about other options in digital advertising?

I could think of a hundred different options from direct mailer postcards to newspaper ads to billboards to tv to radio. Sure – they seem more established and old school but do they provide the same ROI of video?

Let’s compare digital video production costs versus billboard costs.

How much money is wasted – WASTED – thousands and thousands of dollars on this thing in a city or off the side of a road that doesn’t really get any kind of engagement or meaningful conversions? It’s like this thing – your ad – just gets thrown out to the masses.

It’s not even targeting a certain demographic.

Compare that to an emotionally compelling film that is shown precisely where you need it to be shown, for the right people.

Not saying there’s NO value to a billboard, rather, count how many billboards you’ve driven by in the last 7 days.
– Did you purchase any of the services or products advertised on them?
– Did you share any of the billboards with friends or family on your Facebook wall?
– Did you comment and interact with the brand on the billboard?
– Did you subscribe to updates or like any of the company pages with a billboard?
– Did anyone republish pictures of your billboard and share them for FREE?

Now ask yourself – in the last 7 days can you recall seeing a Youtube video that made you laugh or that you shared on social media? The last time you were on Amazon shopping – did you watch a video review of the product you purchased and did it help your purchase decision?

Just like videos make it easier for you to shop online – it helps your customers make purchasing decisions about your business.

Whether you have a restaurant, a law firm, a vein clinic, a plastic surgery or laser eye clinic, video marketing can help your potential customers make decisions towards doing business with your business.

So the next time you are comparing a billboard vs video production just ask yourself if you’ve really tapped the surface yet with custom video marketing.


Billboard vs Video Production

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Our clients want the best and they get the best. We tell your stories and create the best video content for industry leaders like yours. Whether you need a professional camera crew, live streaming for a virtual event or you want the full service video production company with pre production, filming, and editing, when you choose Provid Films you get PROfessional VIDeo every time. Pronounced Provid (not Covid) Films. We work nationwide at 1-800-397-8461 or if you’re based in the Twin Cities / Minneapolis / Saint Paul Minnesota area - Call 612-208-8819
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