The video business card (VBC) is the best business card video that every business could want. But what is it? What goes into it? How do you make the best video business card for your business?
Down below you’ll see a video explaining it more in depth – with tips
For starters, to answer the original question of “what is a video business card”, in essence it is a 2-minute business video asset that takes the main unique driving forces while answering: who is this company, why do they do what they do, and a CTA (call to action) including the things that get customers to make decisions about who they are going to do business with.
Digital video business cards go by many names: an origin story, a brand story, a brand message video, an ‘about us’ film, a home page video, a company video, and about 100 different names. This article is all about answering that question – What is a video business card!
A business card video can do a whole lot for a business. For the sake of time, I’m going to give you a few great things to think about which you can do with the video business card. If implemented – the VBC is designed to replace, automate, and upgrade the selling process.
Nobody should be wasting your companies time until they’ve seen your VBC. Why? Because until a potential customer understands and has an emotional connection with your brand – your calls are an expensive time and opportunity costs with unqualified prospects.
Often a VBC can either replace the phone calls you’re getting with low-quality leads now – or it can pre-frame your calls where callers are in a different state of mind ready to take the next step.
Imagine if you are selling a high ticket item and before you ever pick up a phone call the prospect already knows your purpose, they know what you offer, they know what makes you different.
At the end of the day – what makes a video business card different is not the layout or format – it’s all about the outcome you get. Customers that follow the proven 10 step implementation strategy of the VBC have found an amazing ROI.
Some people think of a video business card as a physical business card that plays a video – which can be done – but that has a lot of downsides.
A physical video business card is thick, is giant and won’t fit in your wallet, is expensive, and can’t be updated down the road.
My preferred hybrid of a physical digital business card and the online world is through the use of an RFID business card. You tap (or scan a QR code) on it and it loads a lite web-page where you can display your VBC.
With a single click, they can save your name, email, website, photo, social media handles, address, etc… all to their contacts without having to type all those details in.
The service I’m using as of September 2021 is Taptok.
You can purchase an RFID card on Etsy, Aliexpress, Amazon or directly through Taptok and when you use my referral link you get a Taptok discount code for Taptok, (opens in a new tab) you get $10 off your order and free shipping.
Capture the ESSENCE & STORY
It’s important to remember that your business has value – you help your customers get results. It’s already inside of you!
When you can extract that essence of who you are and the story you hold inside – when you can capture that into a video is the moment you can start amplifying your success.
You’ve probably heard it before that video is one of the most powerful communication tools available for a business.
If you feel stuck doing 1to1 meetings – running out of time to meet more people… a VBC (a digital “video business card”) can help you get your time back!
Do you get stuck making sales calls?
What if we could make a 2 minute video that replaces your sales call?
We’ve done it – and we can do it for you.
What if you have this sales tool to free your time to do other important things?
Our videos don’t just replicate your sales meeting – they actually compress and upgrade the experience of a sales call with a video.
What is a digital video business card (aka a VBC)?
It’s an asset like any other asset in your business.
1) It’s a tool designed to save you time
2) It’s a tool that makes you more money
3) It’s a tool that helps you build relationships AT SCALE
How do you make a video business card?
The first step to make a VBC is to capture the main components of what makes a business run.
The first step of that is to focus on the CRITICAL MOMENT.
While every business is unique – every business shares something we call the CRITICAL MOMENT. In sales – it’s that one a-ha moment where a potential customer goes from looking at your product (perhaps that’s picking it up, trying it on, etc) where they go from looking to buying.
Every sales cycle has that moment where a customer decides.
So thinking about your business – what are the things that once potential customers see and hear them – that moment – they have that breakthrough?
Or explained a different way: when do people make that decision to buy?
What if we could make a video that replace sales calls?
We don’t just replicate sales calls – we compress and upgrade the experience of a sales call with a video.
All because you create an asset, that saves you time, that makes you more money, and builds relationships at scale.
Before we reveal the exact formula, let’s make sure you understand the reason for this formula so you know how to use it.
We broke those into 5 steps. These 5 steps represent the 5 drivers of a company.
If you can take all these 5 steps and compress them into a 2 minute video and integrate it into a business – you are now taking all of these drivers and releasing them from the limitations of time.
It’s kinda embarrassing to look back on old projects we’ve done years ago from a stylist approach – but when we review the content and more importantly the results our old video business cards have gotten – it’s amazing to see that these videos are still getting results.
The same video you make today can work for quite some time.
Okay, on to what makes for a good video business card.
The first step is the easiest step. It’s just the who. What’s the name of your business and what’s your title. Example: My name is Travis and I’m the founder of Provid Films.
The next step #2 is why.
Why are you even doing this business? A lot of people think that if you just explain what you’re offering – that people will buy – and that’s how you sell it. Absolutely not. They why behind a business is most important because if you can connect with someone on a why level then you are connecting with their purpose. The driving force of a person themself.
(for steps #3 – 5, watch the vimeo video above or send us a message)
You can ignore the VBC – but you can’t ignore the results.
Step 1 - Strategize
We capture ideas and find solutions amidst the chaos to bring your story to life. With proper planning, share your brand’s truth in ways that turn heads.
Step 2 - Plan
Review your plan for the project and ensure all the checklists are covered so that the rest of the video project goes smoothly
Step 3 - Film
The actual production side is exciting, fast paced, and fun! Our camera crews and teleprompter operators are top notch professional experts
Step 3 - Video Edit
See the planning and filming spring new life of their own as we edit your project together. Do you know where your project will be 6 months from now?
Step 5 - Implement
This is where you start to generate your ROI. Our10 point marketing process guides you through exactly each step to profitability.
Founded by a St Cloud State University business school graduate with a passion to empower business growth in organizations that are making the world a better place.
If you are making the world a better place – we want to help you grow. We love creating engaging and inspiring content tailored to your specific vision – primarily web and TV based.
Video Assets That Solve BIG Problems
Every business has a reason they started their company.
We want to capture the vision you have for your business and solve a problem with it.
Take Control. Stop Wishing
You don’t have to leave business growth up to chance. We can help you create consistent sales through a video business card.
Nationwide Video Services
Working with our production company, video cards are easy to produce. We do projects all across in the USA. Centrally located with our headquarters in Minneapolis Minnesota – we are your one stop shop for national video projects when you need the best video production company
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1720 Madison St NE, Suite 200, Minneapolis MN 55413