In this article, we’ll dive into the ways that top earning sales people (in a variety of industries) can use video to increase commissions. Articles like these are quite long – so hopefully you find it valuable!
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Example high ticket industries we’ll include ideas for:
- Luxury car salesperson
- Real estate agent
- Private jet salesperson
- Yacht salesperson
- Fine art salesperson
- Jewelry salesperson
- Private financial advisor
- Executive recruiter
- Flight schools
These jobs typically require extensive knowledge of the products or services being sold, as well as strong sales skills and the ability to build relationships with high-end clients. Success in these roles often depends on the ability to identify and target potential customers, understand their needs and preferences, and persuade them to make a significant investment in the product or service being sold.
Let’s expand on each of these areas.
What are the most effective ways that a luxury car salesperson can use video to increase sales?
There are several effective ways that a luxury car salesperson can use video to increase sales. Some of these include:
- Creating product showcase videos: These videos can highlight the features and benefits of the luxury cars being sold, giving potential customers a detailed look at what sets these vehicles apart from others on the market. These videos can be shared on social media, the dealership’s website, and other online platforms to reach a wider audience and showcase the cars to potential buyers.
- Creating test drive videos: Test drive videos can give potential customers a feel for what it’s like to drive the luxury cars being sold. These videos can be shot from the driver’s perspective, allowing viewers to experience the car’s performance, handling, and comfort as if they were behind the wheel. Test drive videos can be shared on social media, the dealership’s website, and other online platforms to encourage potential customers to schedule a test drive at the dealership.
- Creating customer testimonial videos: Customer testimonial videos can be a powerful way to build trust and credibility with potential customers. These videos can feature real customers sharing their experiences with the luxury cars being sold, including their favorite features and why they chose to buy from the dealership. Customer testimonial videos can be shared on social media, the dealership’s website, and other online platforms to show potential customers that the dealership has happy and satisfied customers.
- Creating behind-the-scenes videos: Behind-the-scenes videos can give potential customers a glimpse into the dealership’s operations and culture. These videos can feature the dealership’s team members, the luxury cars being sold, and the services offered by the dealership. Behind-the-scenes videos can be shared on social media, the dealership’s website, and other online platforms to show potential customers that the dealership is a professional and trustworthy place to buy a luxury car.
Overall, using video in these ways can help a luxury car salesperson increase sales by showcasing the cars and the dealership in a more engaging and persuasive way, and by building trust and credibility with potential customers.
There are several effective ways that a real estate agent can use video to increase sales. Some of these include:
There are several ways that a real estate agent could use videos to get more listings. Some of these include:
- Creating a video marketing campaign: A video marketing campaign can be a powerful way to reach potential sellers and showcase the agent’s services. The campaign could consist of a series of videos that highlight the agent’s expertise, experience, and success in selling properties. These videos could be shared on social media, the agent’s website, and other online platforms to reach a wider audience and attract potential sellers.
- Creating property showcase videos: Property showcase videos can be a great way to showcase a property that is for sale and attract potential buyers. These videos can highlight the features and benefits of the property, giving potential buyers a detailed look at what sets the property apart from others on the market. These videos can be shared on social media, the agent’s website, and other online platforms to reach a wider audience and showcase the property to potential buyers.
- Creating virtual tours: Virtual tours can give potential buyers a feel for what it’s like to walk through a property that is for sale. These videos can be shot using a 360-degree camera or other technology to allow viewers to explore the property from different angles and get a sense of the layout and flow of each space. Virtual tours can be shared on social media, the agent’s website, and other online platforms to encourage potential buyers to schedule a physical tour of the property.
- Creating neighborhood showcase videos: Neighborhood showcase videos can give potential buyers a sense of what it’s like to live in the area where the property is located. These videos can feature local attractions, amenities, and community events, as well as interviews with residents who can share their experiences living in the neighborhood. Neighborhood showcase videos can be shared on social media, the agent’s website, and other online platforms to show potential buyers why the area is a great place to live.
Overall, using video in these ways can help a real estate agent get more listings by showcasing the properties, the agent’s services, and the areas where the properties are located in a more engaging and persuasive way. This can help to attract potential sellers and convince them to list their properties with the agent.
There are several effective ways that a private jet salesperson can use video to increase sales. Some of these include:
- Creating aircraft showcase videos: These videos can highlight the features and benefits of the private jets being sold, giving potential customers a detailed look at what sets these aircraft apart from others on the market. These videos can be shot with a professional camera and edited to showcase the best aspects of the aircraft, such as its interior, exterior, and performance capabilities. Aircraft showcase videos can be shared on social media, the salesperson’s website, and other online platforms to reach a wider audience and showcase the jets to potential buyers.
- Creating virtual tours: Virtual tours can give potential buyers a feel for what it’s like to be on board the private jets being sold. These videos can be shot using a 360-degree camera or other technology to allow viewers to explore the aircraft from different angles and get a sense of the layout, amenities, and features of each jet. Virtual tours can be shared on social media, the salesperson’s website, and other online platforms to encourage potential buyers to schedule a physical tour of the aircraft.
- Creating destination showcase videos: Destination showcase videos can give potential buyers a sense of what it’s like to travel to the destinations served by the private jets being sold. These videos can feature local attractions, hotels, and activities at popular destinations, as well as interviews with travelers who can share their experiences flying to these destinations on private jets. Destination showcase videos can be shared on social media, the salesperson’s website, and other online platforms to show potential buyers the benefits of flying on a private jet to these destinations.
- Creating client testimonial videos: Client testimonial videos can be a powerful way to build trust and credibility with potential buyers. These videos can feature real clients sharing their experiences with the private jets being sold, including their favorite aspects of flying on a private jet and why they would recommend the salesperson to others. Client testimonial videos can be shared on social media, the salesperson’s website, and other online platforms to show potential buyers that the salesperson has happy and satisfied clients.
Overall, using video in these ways can help a private jet salesperson increase sales by showcasing the aircraft and the destinations in a more engaging and persuasive way, and by building trust and credibility with potential buyers.
Some additional ways that a private jet salesperson could use video in their business could include creating videos that highlight the benefits of private jet ownership, such as flexibility, convenience, and comfort; creating videos that compare the private jets being sold to other aircraft on the market; creating videos that feature interviews with industry experts, pilots, or other professionals who can provide insight and advice about private jet ownership; and creating videos that feature footage of the private jets being used in real-world scenarios, such as flying to exotic destinations or attending high-profile events.
Ultimately, the specific ways that a private jet salesperson could use video in their business will depend on their unique goals, audience, and market.
There are several effective ways that a yacht salesperson can use video to increase sales. Some of these include:
- Creating yacht showcase videos: These videos can highlight the features and benefits of the yachts being sold, giving potential buyers a detailed look at what sets these yachts apart from others on the market. These videos can be shot with a professional camera and edited to showcase the best aspects of the yachts, such as their interior, exterior, and performance capabilities. Yacht showcase videos can be shared on social media, the salesperson’s website, and other online platforms to reach a wider audience and showcase the yachts to potential buyers.
- Creating virtual tours: Virtual tours can give potential buyers a feel for what it’s like to be on board the yachts being sold. These videos can be shot using a 360-degree camera or other technology to allow viewers to explore the yachts from different angles and get a sense of the layout, amenities, and features of each yacht. Virtual tours can be shared on social media, the salesperson’s website, and other online platforms to encourage potential buyers to schedule a physical tour of the yacht.
- Creating destination showcase videos: Destination showcase videos can give potential buyers a sense of what it’s like to travel to the destinations served by the yachts being sold. These videos can feature local attractions, hotels, and activities at popular destinations, as well as interviews with travelers who can share their experiences sailing to these destinations on yachts. Destination showcase videos can be shared on social media, the salesperson’s website, and other online platforms to show potential buyers the benefits of sailing on a yacht to these destinations.
- Creating client testimonial videos: Client testimonial videos can be a powerful way to build trust and credibility with potential buyers. These videos can feature real clients sharing their experiences with the yachts being sold, including their favorite aspects of sailing on a yacht and why they would recommend the salesperson to others. Client testimonial videos can be shared on social media, the salesperson’s website, and other online platforms to show potential buyers that the salesperson has happy and satisfied clients.
Overall, using video in these ways can help a yacht salesperson increase sales by showcasing the yachts and the destinations in a more engaging and persuasive way, and by building trust and credibility with potential buyers.
Fine art salespeople can use video in a variety of ways to increase sales. Some examples of how they could use video in their business include:
- Creating artist showcase videos: These videos can highlight the work of the artists whose art is being sold, giving potential buyers a detailed look at the artist’s style, technique, and inspiration.
- Creating art showcase videos: These videos can showcase individual pieces of art that are for sale, giving potential buyers a detailed look at the art and its features, such as size, medium, and subject matter.
- Creating virtual exhibitions: These videos can give potential buyers a feel for what it’s like to visit an art gallery or exhibition, allowing them to explore the art and learn more about the artists and their work.
- Creating customer testimonial videos: These videos can feature real customers sharing their experiences with the fine art salesperson, including their favorite aspects of working with the salesperson and why they would recommend the salesperson to others.
- Creating behind-the-scenes videos: These videos can give potential customers a glimpse into the fine art salesperson’s operations and culture, showing them the team, the art, and the process of buying and selling fine art.
- Creating educational videos: These videos can provide information and advice to potential buyers about the process of buying and owning fine art, including topics such as art appreciation, art investment, and art conservation.
- Creating promotional videos: These videos can be used to promote special offers, discounts, or other incentives to potential buyers, such as limited-time discounts or exclusive access to special events.
- Creating live videos: These videos can be used to host live events, such as artist talks, gallery tours, or Q&A sessions, to engage with potential buyers and answer their questions in real time.
There are many creative ways that a jewelry store can use video to grow their jewelry business. Some examples of how they could use video in their business include:
- Creating product showcase videos: These videos can highlight the features and benefits of the jewelry being sold, giving potential customers a detailed look at what sets the jewelry apart from other jewelry on the market. These videos can be shot with a professional camera and edited to showcase the best aspects of the jewelry, such as its design, craftsmanship, and materials. Product showcase videos can be shared on social media, the store’s website, and other online platforms to reach a wider audience and showcase the jewelry to potential buyers.
- Creating virtual try-on videos: These videos can give potential customers a feel for what it’s like to wear the jewelry being sold. These videos can be shot using augmented reality technology or other techniques to allow viewers to virtually try on the jewelry and see how it looks on them. Virtual try-on videos can be shared on social media, the store’s website, and other online platforms to encourage potential customers to visit the store and try on the jewelry in person.
- Creating customer testimonial videos: These videos can be a powerful way to build trust and credibility with potential customers. These videos can feature real customers sharing their experiences with the jewelry store, including their favorite aspects of the store and why they would recommend the store to others. Customer testimonial videos can be shared on social media, the store’s website, and other online platforms to show potential customers that the store has happy and satisfied customers.
- Creating behind-the-scenes videos: These videos can give potential customers a glimpse into the jewelry store’s operations and culture. These videos can feature the store’s team members, the jewelry being sold, and the services offered
Sure, here are some additional examples of how a jewelry store could use video to grow their jewelry business:
- Creating instructional videos: These videos can provide information and advice to potential customers about the process of buying and caring for jewelry. These videos could cover topics such as choosing the right jewelry for different occasions, maintaining and cleaning jewelry, and identifying and avoiding counterfeits. Instructional videos can be shared on social media, the store’s website, and other online platforms to provide valuable information to potential customers and build trust and credibility with them.
- Creating event videos: These videos can showcase the store’s special events, such as trunk shows, jewelry making workshops, or celebrity appearances. These videos can be shot with a professional camera and edited to capture the highlights of the event, such as the jewelry being featured, the guests attending, and the activities taking place. Event videos can be shared on social media, the store’s website, and other online platforms to promote the store’s events and attract potential customers to attend them.
- Creating “day in the life” videos: These videos can give potential customers a glimpse into the store’s day-to-day operations and show them what it’s like to work at the store. These videos can be shot with a mobile phone or other casual camera to capture the store’s team members at work, interacting with customers, and showcasing the jewelry being sold. “Day in the life” videos can be shared on social media, the store’s website, and other online platforms to show potential customers the store’s culture and personality, and to give them a sense of what it’s like to be a part of the store’s community.
- Creating live videos: These videos can be used to host live events, such as Q&A sessions, product demonstrations, or behind-the-scenes tours, to engage with potential customers and answer their questions in real time. Live videos can be broadcast on social media platforms, such as Facebook or Instagram, to reach a wider audience and create a more interactive and engaging experience for potential customers.
Here are the top 8 ways that a financial advisor can use video to bring in more customers:
- Creating educational videos: These videos can provide valuable information and advice to potential customers about financial planning and management. These videos could cover topics such as budgeting, saving, investing, and retirement planning.
- Creating promotional videos: These videos can be used to promote special offers, discounts, or other incentives to potential customers, such as limited-time discounts or exclusive access to special events.
- Creating client testimonial videos: These videos can feature real clients sharing their experiences with the financial advisor, including their favorite aspects of working with the advisor and why they would recommend the advisor to others.
- Creating behind-the-scenes videos: These videos can give potential customers a glimpse into the financial advisor’s operations and culture, showing them the team, the services offered, and the process of working with the advisor.
- Creating “day in the life” videos: These videos can give potential customers a glimpse into the financial advisor’s day-to-day operations and show them what it’s like to work with the advisor.
- Creating live videos: These videos can be used to host live events, such as webinars, Q&A sessions, or expert panels, to engage with potential customers and answer their questions in real time.
- Creating “frequently asked questions” videos: These videos can provide answers to common questions that potential customers might have about financial planning and working with a financial advisor.
- Creating animated videos: These videos can be used to explain complex financial concepts in a simple and engaging way, using animation and graphics to make the information more accessible and understandable to potential customers.
Here are the top 10 creative ways that an executive recruiter can use video to grow their business:
- Creating job showcase videos: These videos can highlight the open positions and opportunities available to potential candidates, giving them a detailed look at what sets these jobs apart from others on the market.
- Creating company showcase videos: These videos can showcase the companies that are hiring through the executive recruiter, giving potential candidates a detailed look at the culture, benefits, and opportunities offered by these companies.
- Creating virtual interviews: These videos can give potential candidates a feel for what it’s like to be interviewed by the executive recruiter. These videos can be shot using a professional camera and edited to showcase the recruiter’s interviewing style and techniques, as well as the types of questions they might ask.
- Creating candidate testimonial videos: These videos can feature real candidates who have been placed by the executive recruiter, sharing their experiences with the recruiter and why they would recommend the recruiter to others.
- Creating behind-the-scenes videos: These videos can give potential candidates a glimpse into the executive recruiter’s operations and culture, showing them the team, the process of working with the recruiter, and the results they can expect.
- Creating educational videos: These videos can provide valuable information and advice to potential candidates about the process of finding a new job, including topics such as resume writing, networking, and interviewing.
- Creating promotional videos: These videos can be used to promote special offers, discounts, or other incentives to potential candidates, such as limited-time discounts or exclusive access to special events.
- Creating “day in the life” videos: These videos can give potential candidates a glimpse into the executive recruiter’s day-to-day operations and show them what it’s like to work with the recruiter.
- Creating live videos: These videos can be used to host live events, such as webinars, Q&A sessions, or expert panels, to engage with potential candidates and answer their questions in real time.
- Creating animated videos: These videos can be used to explain complex concepts or processes in a simple and engaging way, using animation and graphics to make the information more accessible and understandable to potential candidates.
This last list of ideas is a personal passion, flight schools.
Flight schools can use video in a variety of ways to get more students. Some examples of how they could use video in their business include:
- Creating instructional videos: These videos can provide valuable information and advice to potential students about the process of learning to fly, including topics such as the different types of pilots, the required training and certifications, and the benefits of becoming a pilot.
- Creating promotional videos: These videos can be used to promote special offers, discounts, or other incentives to potential students, such as limited-time discounts or exclusive access to special events.
- Creating student testimonial videos: These videos can feature real students sharing their experiences with the flight school, including their favorite aspects of the training and why they would recommend the school to others.
- Creating behind-the-scenes videos: These videos can give potential students a glimpse into the flight school’s operations and culture, showing them the team, the aircraft, and the process of learning to fly.
- Creating “day in the life” videos: These videos can give potential students a glimpse into the flight school’s day-to-day operations and show them what it’s like to be a student at the school.
- Creating live videos: These videos can be used to host live events, such as Q&A sessions, aircraft demonstrations, or expert panels, to engage with potential students and answer their questions in real time.
- Creating “frequently asked questions” videos: These videos can provide answers to common questions that potential students might have about learning to fly and attending the flight school.
- Creating animated videos: These videos can be used to explain complex concepts or processes in a simple and engaging way, using animation and graphics to make the information more accessible and understandable to potential students.