What is a creative video agency?
It’s a cross between a video production company + advertising agency.
To get a solid foundation as to what an advertising agency is, advertising agencies employ marketing people to identify areas for creative “campaigns” – and then design content (whether that be print, tv, radio, or internet advertising – they then book that advertising time and space – they plan and execute the ad campaigns – they research and conduct surveys – and often suggest other services to help a client see success for their advertising budget
Think of it like this: you approach an advertising agency to help you from the beginning conversations all the way through to execution and follow-up on future campaigns. Working with an advertising agency is not limited to a one time deal – it’s an ongoing relationship that grows and increases in value over time.
Many of the creative advertising agencies in Minneapolis and St Paul MN work with the same clients again and again for years (if not decades).
Contrast that with what happens with most corporate video production companies in Minneapolis / St Paul / the greater MSP area of Minnesota. Most of the time when a company needs to produce a video, they already have their marketing planned out. They know where the video is going to be presented (let’s say a website company is asking them to supply video content for their “About Us” page or an event is going to play their promotional video before a big sales pitch or diving into a talk).
Most companies aren’t looking for marketing assistance when they hire a video production company – they’re simply looking for a talented camera crew, a DP, and a video editor that will put together a video that meets their predetermined requirements (determined by someone other than the video company).
It’s not how video production companies want to work – most middle to higher end production companies in the Twin Cities want to see themselves as “filmmakers” for the small screen – but often that’s just not the case. Often jobs come with creative handcuffs.
How is the Creative Video Agency Evolving?
What we’re seeing in 2017 is a new evolution of customer needs.
Video content is no longer reserved for the big budget “traditional” advertising agencies.
In the past corporations and even small businesses used to rely on large advertising agencies like Fallon Worldwide, Mithun, and Carmichael Lynch to produce high quality commercial videos. The problem with this model of business is that for every video, whether it be a large commercial aired nationwide on broadcast TV or simple social media post video would require the resources and system of those large agencies to be turning.
Anyone who knows about large factories knows that they have high overhead costs. Often, the minimum to create any type of video for a website would run $50,000+ (as a starting point) with large commercials running $500,000+.
The opportunity exists when many large corporations like Comcast, Servicemaster, Deloitte, and Austin Mutual Company (customers of Provid Films Creative Video Agency) need to create quality content for smaller projects like their non-profit community engagement initiatives. Many of these situations run on a total budget (including community outreach) of just $50,000.
It’s easy to recognize the PR value in your company doing good in the community – but how do you justify a $50,000 video of a $25,000 park beautification project?
The root of the situation is simply that video is now growing in the “prefered content” form for many customers and companies are now required to output more video content for smaller and smaller projects.
That’s what makes creative video agencies unique!
When Provid Films (a creative video agency based in Minneapolis MN conveniently near MSP International Airport and serving clients nationwide) founded, it was the unique perspective of the founder Travis Johansen who has both a degree in business marketing and a certificate in business management. With an emphasis on the success of a client’s business that goes well beyond the typical video production company, their approach is rooted in the success of a client’s marketing goals.
Video marketing is a powerful tool when used effectively to market and grow a business or organization.
Provid Films works as a creative video agency to not only produce your video content with a talented script writer, storyboard design, DP, video editor, but also the marketing design of your video campaign so you don’t end up with a great marketing video that never gets viewed.
The best way to make a great marketing video is to start with the right team of professionals.
Start with a free design consultation. We’ll ask questions that discover your true goals, identify, and even design solutions that achieve your dreams wherever possible. Yes, this first discovery session is free. All you have to do is request it.